Application — Growth
MIRA Glasses & Ring has a private display, no camera and a ring good to 50 meters underwater. The site lists them as specs, not reasons.
Who I am
- Former COO of Tabs. Built its creator program to 100M monthly social impressions, and the paid ad engine alongside it.
- Founded Mainstreet, a consumer home-services platform: a team of 70, $25M raised (Greylock, Khosla, YC, Tim Ferriss). It failed.
- Before that: Quintessential Ventures, an early seat at a high-growth startup, and entrepreneur-in-residence at Prehype.
- I'm moving into growth specifically. The creative and top-of-funnel work is what I want to be doing every day.
What I noticed
- MIRA Glasses & Ring is priced at $649.00 under a title promising "Welcome to Your Second Brain". A first-time visitor needs that price tied to one daily moment.
- The copy says what the glasses are not: no camera, a fully private display, 10 hours per charge, a ring submerged up to 50 meters. Those are ad hooks buried in specs.
- Returns run on a 30-day trial, but prescription orders carry a non-refundable $100 lens cost. Next to the Extra MIRA Ring at $99.00, that exception should be plain before checkout.
What I built
What I'd do here
- My KPI: scale ad spend, hold target CAC. Everything else follows from that, starting with the $649.00 bundle.
- Week to week: launching a bunch of different experiments, losers killed early. One hook per test on the glasses.
- Creators: students recording lectures, people in back-to-back meetings, prescription-glasses wearers, and swimmers testing the ring underwater.
- Reporting so you never have to ask. Daily CAC. Weekly what we learned. Monthly cohort payback, read against your 30-day trial returns.
- Event tracking I'd spec and work through with your team. That part isn't me. Without clean purchase events, MIRA's CAC means little.
Month one
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Creator videos / week | 0 | 14 | 28 | 42 | 56 | 70 |
| Landing pages live | 1 | 3 | 5 | 7 | 8 | 9 |
| New ads / week | 12 | 12 | 12–20 | 12–20 | 20 | 20 |
| Unique experiments | 2 | 3 | 4 | 5 | 6 | 6 |
Creators come on two a week, ten live by week six. Each posts seven videos a week, so output climbs from 14 to 70. New ads and landing pages follow the creators. Proposed.
Creator videos a week = creators live × videos per creator. Week 1: 0 × 7 = 0; Week 2: 2 × 7 = 14; Week 3: 4 × 7 = 28; Week 4: 6 × 7 = 42; Week 5: 8 × 7 = 56; Week 6: 10 × 7 = 70.
How I'd start
- Get the real average order and margin on MIRA Glasses & Ring from your team, so the CAC target stands on facts.
- Write one hook per product reason: the private display, no camera, the battery, the ring underwater. Each becomes its own concept.
I haven't seen your ad account or your numbers; everything here comes from your public site.
I'd love to chat if this makes sense. Grab a time here.
Danilo